by chrisyatooma | Jan 19, 2026 | Business & Entrepreneurship, Chris Yatooma, Finance, Philanthropy & Community Involvement
Shadow banking is a term that has garnered increased attention in the financial world over the past decade. While traditional banking operates under a strict regulatory framework, shadow banking refers to a collection of financial activities and institutions that...
by chrisyatooma | Jan 12, 2026 | Chris Yatooma, Business & Entrepreneurship
Pricing is more than just assigning a dollar value to a product or service. It is a psychological game that can significantly influence consumer behavior and drive sales. Entrepreneurs and business owners who understand the psychology of pricing can create strategies...
by chrisyatooma | Dec 8, 2025 | Chris Yatooma, Business & Entrepreneurship
In the world of business, it’s easy to assume that bigger is better. Many entrepreneurs dream of launching the next viral product or disrupting massive industries. But often, the most successful and sustainable businesses start small—very small. Serving a niche market...
by chrisyatooma | Nov 10, 2025 | Chris Yatooma, Business & Entrepreneurship
In today’s highly competitive marketplace, building a great product or service isn’t enough to ensure business success. Customers have more choices, louder voices, and higher expectations than ever before. For startups and growing businesses, the difference between...
by chrisyatooma | Sep 10, 2025 | Chris Yatooma, Business & Entrepreneurship
In recent years, a new breed of entrepreneurs has emerged—those driven not just by profit, but by purpose. Social impact startups combine business acumen with a commitment to solving pressing societal or environmental issues. Whether it’s improving education...
by chrisyatooma | Aug 12, 2025 | Chris Yatooma, Business & Entrepreneurship
Many aspiring entrepreneurs start with a spark—an idea fueled by personal passion or a vision to solve a problem. While enthusiasm is a powerful driver, turning that passion into a profitable business requires more than just motivation. It requires validation. Without...
