by chrisyatooma | Mar 9, 2026 | Chris Yatooma, Business & Entrepreneurship
Starting a new business is an exciting journey filled with possibilities—but it’s also one that comes with serious legal responsibilities. Many new entrepreneurs are so focused on developing their product or service that they overlook critical legal steps that can...
by chrisyatooma | Feb 9, 2026 | Chris Yatooma, Business & Entrepreneurship
Launching a new business idea can be daunting, but creating a minimum viable product (MVP) is a smart way to test your concept, gather feedback, and iterate quickly without investing too much upfront. An MVP is the simplest version of a product that delivers enough...
by chrisyatooma | Jan 19, 2026 | Business & Entrepreneurship, Chris Yatooma, Finance, Philanthropy & Community Involvement
Shadow banking is a term that has garnered increased attention in the financial world over the past decade. While traditional banking operates under a strict regulatory framework, shadow banking refers to a collection of financial activities and institutions that...
by chrisyatooma | Jan 12, 2026 | Chris Yatooma, Business & Entrepreneurship
Pricing is more than just assigning a dollar value to a product or service. It is a psychological game that can significantly influence consumer behavior and drive sales. Entrepreneurs and business owners who understand the psychology of pricing can create strategies...
by chrisyatooma | Dec 8, 2025 | Chris Yatooma, Business & Entrepreneurship
In the world of business, it’s easy to assume that bigger is better. Many entrepreneurs dream of launching the next viral product or disrupting massive industries. But often, the most successful and sustainable businesses start small—very small. Serving a niche market...
by chrisyatooma | Nov 10, 2025 | Chris Yatooma, Business & Entrepreneurship
In today’s highly competitive marketplace, building a great product or service isn’t enough to ensure business success. Customers have more choices, louder voices, and higher expectations than ever before. For startups and growing businesses, the difference between...
